'Black and White' is more than a launch campaign it's a bold celebration of Derby County's identity, heritage, and unity. Subtle detailing on the nape features 'THE RAMS' woven through the stripe design, reinforcing the identity and spirit of the club. The standout feature of the shirt is six vertical greyscale stripes running through the centre of the front panel, symbolising Derby's six core values and the unity of every part of the club and its community. Finished with a classic black V-neck collar, the design delivers a modern look rooted firmly in Rams tradition.
